The concept of Mera Brand Pakistan was conceived in November 2023, with the vision of creating a large-scale platform where Pakistani brands could connect directly with consumers and showcase the strength, creativity, and diversity of local businesses.

The first edition of Mera Brand Pakistan was successfully launched at Karachi Expo Center in Hall 02 and Hall 03.

120+ Exhibitors | 200+ Brands | 200,000+ Visitors

The overwhelming response from visitors and brands proved the need for a dedicated platform celebrating Made in Pakistan businesses.

Following the success of the first edition, the event expanded to Hall 05, Hall 06, and the Foyer Area at Karachi Expo Center.

168+ Exhibitors | 300+ Brands | 325,000+ Visitors

This edition marked a major step forward as more national brands joined the platform and visitor engagement increased significantly.

In 2026, Mera Brand Pakistan expanded to the entire Karachi Expo Center from Hall 01 to Hall 06, becoming one of the largest consumer exhibitions in the country.

Key highlights included:

240+ Exhibitors | 500+ Brands | 450,000+ Visitors

Dedicated IT Hall – Teknofest (Hall 06) | Women Khadija-tul-Kubra Pavilion | Startup Pavilion

Each exhibition also featured dedicated food courts and kids’ play areas, making it a complete family-friendly experience.

Due to overwhelming public demand, Mera Brand Pakistan 2027 will expand to a three-day event instead of two days.

The exhibition will once again take place across the entire Karachi Expo Center (Hall 01 to Hall 06), bringing together even more brands, entrepreneurs, startups, and visitors from across Pakistan.

Jan 22-24, 2027